Minoli/Artmasters Event at The Minoli London Showroom
The Minoli flagship Showroom in London, The Surface Within, became the centre stage for guest speaker Paula Lent, the Art Consultant and Director at Artmasters. Paula entertained guests with an enlightening talk on how art can add value and enhance the interior design of a new build development or renovation project.
Minoli’s stylish flagship showroom was a fitting setting for the event. Guests included interior designers from Ralph Lauren, LINLEY, DAPA, Honky, OS Designs and many more notable brands as well as leading house builders, developers and retailers. The evening was supported by Santome Prosecco, in keeping with Minoli’s Italian roots, while Home House, the private members club on Portman Square adjacent to the Minoli showroom, supplied the canapés and service, which as ever was second to none. Guests were able to take advantage of exploring the variety of the latest Minoli launch of Italian produced large format porcelain during the event.
Paula treated guests to an exploration of the relationship between the art industry and interior design. Paula used previous case studies where she had collaborated with interior design teams (i) on properties where they designed around the art collection, and (ii) cases where the art was added afterwards. She demonstrated how it is possible to mix art from previous centuries with photography and contemporary pieces and illustrated her presentation with stunning imagery of the various projects in her extensive portfolio.
Suiting a range of budgets, Paula tailored her talk to appeal to every guest in the room. Paula’s expertise and commercial ability have been demonstrated in the examples of her previous work in £50 million mansions to £500,000 apartments. Her skill in combining fine art with work from graduates to photography, design art and mixed media was evident throughout her presentation and appreciated by guests.
Jonathon Minoli commented, “Minoli have a history of support and recognising the value that art gives a home. Our products can be used in many interesting ways to enhance a home and it was interesting to learn how to combine the old with the new in Paula’s presentation”.
Paula appropriately ended the talk by discussing porcelain as an art form, using examples of the new porcelain ranges within the showroom demonstrate the artistic link.